Image Group International

By Patricia Bosa In the business world, your professional presence is your reputation on legs. It is that tangible impression you make on colleagues, clients, and potential partners during face-to-face communications and interactions in digital media. It is a reflection of the way you look, speak, carry yourself, and radiate energy. Building a strong professional presence can open doors for you in a new opportunity, move your career forward, and  influence the success of your business. You might think of it as one very powerful tool to reach your goals, be more successful than your competition, and outshine them all in a very crowded marketplace. So, we’ll discuss how you can enhance your professional presence through professional image development . Image: iStock Understanding Image Development Image development is the process of ensuring that others perceive you in a certain way.  It is not about designing a fake persona but placing the best version of you out there.  ...

By Patricia Bosa An authentic personal brand holds a lot of value in the digital world of networking and visibility.  Basically, it is a blend of skills, experiences, and values that gives a unique meaning to your professional field. Hence, it's a question of the reputation you will build, the connections you will foster, and the impact you will have.  It is a strong personal brand that will unlock doors into opportunities, attract numerous clients and customers, and position you to be a thought leader in your respective industry. Image: Canva But, there is one little thing.  The development of a vibrant personal brand can take some time, which is not always easy. This is where you’ll need the knowledge and skills of a personal branding expert. Who is a Personal Branding Expert? A personal branding expert is a professional who helps a business create, develop, and communicate their personal brand value. Their appreciation is deep and strong for strategic skills associa...

By Patricia Bosa In any career, how colleagues and leaders perceive you  impact  prospects for plum assignments, promotions, and influence and  matter  more than ever.  While skillset matters, so do subtle cues conveyed through your professional image development .  Honing an intentional, polished presence not only boosts confidence but can accelerate achievements.  With simple upgrades to your visual branding - wardrobe, grooming, body language, and workplace style, you can sculpt an executive image aligned with your aspirations. Image: Canva Perfecting Your  Personal  Brand Style Start by taking inventory of your current workwear. While individual team norms vary, polish usually dictates clothes flattering in cut and fit, minimal patterns or embellishment, and neutral, versatile color palettes.  Assess where your outfits land on the business casual to formal scale and aim for the  high end  quality of that range.  Build ...

By Patricia Bosa With most people turning to online reviews and social media to size up a company, proactive reputation management is key to building up your business’s credibility, trustworthiness and perception in the eyes of customers. By keeping a pulse on your online presence, responding thoughtfully to reviews, leveraging influencers, and doubling down on customer experience, you can take the wheel and steer your reputation to drive growth. Image: Pexels Cultivate Reviews Through Standout Service Reviews from happy customers are still one of the biggest drivers behind your online reputation . If you want to amp up positive reviews and recommendations, get serious about over-delivering amazing experiences.  Survey customers to hear their feedback about what could improve their dealings with your company, coach employees to resolve complaints ASAP, then follow-up with delighted clients urging them to post about their experiences.  Building that kind of satisfaction create...

By Adele Simms As an ambitious professional, I often wondered how I could better define and communicate my personal brand.  Yes, a strong resume sells credentials, but how do I shape broader perception of my values and abilities?  Looking to renowned personal branding coach Jon Michail for wisdom, I uncovered key steps any careerist can take to sculpt an authentic, differentiated brand poised to open doors. Image: Canva Let Your Backstory Shine "We all have richly layered life experiences that shape us - put yours center stage!" Michail encourages. "Reflect on growing-up challenges overcome, early passions, or pivotal people that impacted your trajectory."   For me, caring for my elderly mother and leading volunteer initiatives in her aged care facility revealed core drivers of empathy and service.  Discussing these foundations weaves a far deeper picture of motivations behind my work. Michail urges introspection around not just skills, but the subtle nuances that ...