Craft Your Personal Brand: Guidance from a Renowned Personal Branding Coach

By Adele Simms

As an ambitious professional, I often wondered how I could better define and communicate my personal brand. 

Yes, a strong resume sells credentials, but how do I shape broader perception of my values and abilities? 

Looking to renowned personal branding coach Jon Michail for wisdom, I uncovered key steps any careerist can take to sculpt an authentic, differentiated brand poised to open doors.



Image: Canva

Let Your Backstory Shine


"We all have richly layered life experiences that shape us - put yours center stage!" Michail encourages. "Reflect on growing-up challenges overcome, early passions, or pivotal people that impacted your trajectory."

 

For me, caring for my elderly mother and leading volunteer initiatives in her aged care facility revealed core drivers of empathy and service. 


Discussing these foundations weaves a far deeper picture of motivations behind my work. Michail urges introspection around not just skills, but the subtle nuances that make me who I am.


Identify Your Defining Traits

From my personal inventory, patterns emerge that form the pillars of my brand. "Isolate standout strengths, values and quirks that feel uniquely you," Michail guides. 


For me, that’s tenacity honed through adversity, a creative bent from early writing pursuits and a connector spirit facile at bringing people together. 


Michail stresses home in on traits that energize me while also delivering distinct value to employers or clients. 

Once I defined these mainstays, consistent messaging and visibility around them cements perceptions.


Align Actions to Attributes


Beyond touting qualities verbally or in writing, Michail presses taking tangible steps that exemplify them. “You must walk the talk through choices big and small so observers recognize the reality of the person you say you are.” 


My extensive networking and partnering across disparate groups exhibits my connector talents. Starting a blog allows me to regularly showcase my creative thinking. 


And pursuing a demanding certification demonstrates the determination I want associated with my efforts. Michail concludes, “How you spend your time must validate the identity you’re broadcasting.”


Keep Cultivating the Story


Finally, Michail views brand-building as an ongoing, ever-evolving journey versus a one-and-done task. Each major project, every career milestone presents opportunities to lead with and enhance the narrative we’ve defined. 


For me, spearheading a massive recruitment program allowed me to model innovative recruiting strategies I tout while forging new connections with influencers in alignment with my strengths. 


Michail suggests consistently evaluating our experiences through the lens of clarifying and enriching our personal brands, keeping our profiles polished.


Conclusion 

The insights from this respected personal branding expert proved invaluable for taking ownership of how I present myself professionally as someone remembered for unique contributions only I can offer. 


Defining the core of who I am and deliberately aligning actions with my promises allow me to make indelible impressions, thrive in roles that capitalize on my differentiators and boldly pursue heights aligned to the brands I’ve shaped. 


You could also learn a lot from this. You’ll feel tremendously empowered charting this personalized course and excited for the ongoing adventure of career and brand in parallel ascent.

Location: Unit 33/209 Toorak Rd, South Yarra VIC 3141, Australia

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