Image Group International

By Patricia Bosa In any career, how colleagues and leaders perceive you  impact  prospects for plum assignments, promotions, and influence and  matter  more than ever.  While skillset matters, so do subtle cues conveyed through your professional image development .  Honing an intentional, polished presence not only boosts confidence but can accelerate achievements.  With simple upgrades to your visual branding - wardrobe, grooming, body language, and workplace style, you can sculpt an executive image aligned with your aspirations. Image: Canva Perfecting Your  Personal  Brand Style Start by taking inventory of your current workwear. While individual team norms vary, polish usually dictates clothes flattering in cut and fit, minimal patterns or embellishment, and neutral, versatile color palettes.  Assess where your outfits land on the business casual to formal scale and aim for the  high end  quality of that range.  Build ...

By Patricia Bosa With most people turning to online reviews and social media to size up a company, proactive reputation management is key to building up your business’s credibility, trustworthiness and perception in the eyes of customers. By keeping a pulse on your online presence, responding thoughtfully to reviews, leveraging influencers, and doubling down on customer experience, you can take the wheel and steer your reputation to drive growth. Image: Pexels Cultivate Reviews Through Standout Service Reviews from happy customers are still one of the biggest drivers behind your online reputation . If you want to amp up positive reviews and recommendations, get serious about over-delivering amazing experiences.  Survey customers to hear their feedback about what could improve their dealings with your company, coach employees to resolve complaints ASAP, then follow-up with delighted clients urging them to post about their experiences.  Building that kind of satisfaction create...

By Adele Simms As an ambitious professional, I often wondered how I could better define and communicate my personal brand.  Yes, a strong resume sells credentials, but how do I shape broader perception of my values and abilities?  Looking to renowned personal branding coach Jon Michail for wisdom, I uncovered key steps any careerist can take to sculpt an authentic, differentiated brand poised to open doors. Image: Canva Let Your Backstory Shine "We all have richly layered life experiences that shape us - put yours center stage!" Michail encourages. "Reflect on growing-up challenges overcome, early passions, or pivotal people that impacted your trajectory."   For me, caring for my elderly mother and leading volunteer initiatives in her aged care facility revealed core drivers of empathy and service.  Discussing these foundations weaves a far deeper picture of motivations behind my work. Michail urges introspection around not just skills, but the subtle nuances that ...

By Patricia Bosa Your company's reputation is everything these days and it is something you have to pay close attention to.  You see before prospective customers reach out to your brand, chances are they would take a quick sneak at your business. They will look at your reviews, how active you are on social media, and your customer service.  Yeah, those sorts of things and more.    So you see, a few negative reports or stories can severely damage an otherwise solid reputation you’ve built up over the years.  That's why active reputation management is something you want to take very seriously.  In this post, we’ll discuss some key strategies on how you can effectively monitor, manage, and protect your brand's reputation over time. Image: Freepik Keep an Eye on Your Online Reputation The first step is being aware of what's out there about your company.  It’s always a great idea to set up Google Alerts for your brand name, executives, products, and other ...

By Patricia Bosa If you want to grow your brand coaching business , your personal image and branding are EVERYTHING.  From your website to how you position yourself as a professional, all the little details matter when it comes to attracting clients. In the next three minutes, I’ll quickly walk you through the steps you need to take that should help you have a successful coaching business.   These steps would focus on two things, your professional image and branding.  Image: Canva Define Your Core Messaging Take significant time to clarify your brand messaging. Communicate the concrete ways working with you will benefit clients.  How will you help them achieve meaningful milestones, make tangible progress toward their goals, gain greater clarity and direction, and feel truly empowered on their journey?  Ensure your messaging also aligns with and reflects your deeper values and approach, such as promoting thoughtful self-reflection, facilitating collaborati...