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What Is Your Personal Branding Strategy?

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By Patricia Bosa Develop one if you don’t have one, it’s high time! Personal branding is part science and part art, and you are the artist! Indeed, we all know the significance of branding in business. What you are not familiar with is maybe "personal branding," are you? Not really; you probably have heard this term in today's business world but never actually paid serious emphasis. Well, in today’s climate, no matter what industry you serve, a personal branding strategy can change your entire business game; if done right, it is one of the most important assets for the business.  It is the art of storytelling you use to define your business by any means; a unique branding strategy is the backbone of your business. It can either make your business or else break your business. This brief article explores personal branding, how to walk through this road map to build your personal branding! A brief about personal branding Steve Jobs, Elon Musk, Bill Gates, Ratan Tata … The...