What Is Your Personal Branding Strategy?

By Patricia Bosa Develop one if you don’t have one, it’s high time!

Personal branding is part science and part art, and you are the artist! Indeed, we all know the significance of branding in business. What you are not familiar with is maybe "personal branding," are you? Not really; you probably have heard this term in today's business world but never actually paid serious emphasis. Well, in today’s climate, no matter what industry you serve, a personal branding strategy can change your entire business game; if done right, it is one of the most important assets for the business. 


It is the art of storytelling you use to define your business by any means; a unique branding strategy is the backbone of your business. It can either make your business or else break your business. This brief article explores personal branding, how to walk through this road map to build your personal branding!

A brief about personal branding

Steve Jobs, Elon Musk, Bill Gates, Ratan Tata… The real examples of personal branding! Well, the list is long; let’s begin with the definition of personal branding.


Personal branding refers to the reputation and the image you create to describe yourself to the world around you. It is your personal banding that silhouettes your perception in the eyes of the masses. Personal branding is also known as self-branding, which is the practice towards creating a brand around a person—helping to position oneself as a professional within a specific industry. Indeed, if you strive to place yourself as an expert within your niche, you can work on your personal branding strategy.

Why is personal branding important?

Ever asked yourself why some people in your field rise out of nowhere to national or international prominence? Getting all the media attention, delivering keynotes at top conferences, featuring in leading podcasts and grabbing the best clients for their business, what have they done and you didn’t? Are they special, or are they privy to some good branding strategy that the rest of you don’t have? Perhaps!


Personal branding allows you to showcase unique character traits and have an active online and offline presence— so you can work towards building a personal brand that resonates with people across the world. In the fast-paced digital era, the engagement span of audiences is getting shorter, which makes it necessary to make an appealing impression. And the best way you could do that is by taking advice from a recognised branding coach to create a robust and memorable brand identity.

A recognised branding coach can really help you!

A master branding coach elevates you and your business to communicate your messages in the best way possible so that the target audiences will understand. The right branding coach can bring you long-term business success; by creating an effective branding strategy. The branding strategy is more like a roadmap that entails your values, goals, customers, and brand identity and guides you for the successive business steps.

The positives of having a branding strategy planned by your master coach;

  • It helps you and your business stand out of the crowd; that's what you need in today's competitive market; you are always ahead!


  • In the business world, everyone today vies for the same jobs, clients, and opportunities; an ideal branding strategy brings you better leads and prospects, always!


  • If you have worked really well on self-branding, your patrons will screen you online, and this way, they will trust you more, which is good for your business. 

Final thoughts

Building a personal brand is not something that happens overnight; it takes skill and lots more than you think! Planning, strategizing, analyzing; and months of hard work; but the results are amazing! By creating a personal brand, one can boost their social following that, eventually, helps them secure their business and earn better opportunities now and beyond. Image Group International can help you find an ideal master branding coach for a perfect branding strategy, so look no further and contact them today!
Location: Unit 33/209 Toorak Rd, South Yarra VIC 3141, Australia

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