Empowering Brands: Insights from Leading Brand Coaches and Experts

By Patricia Bosa – Image Group International


Being a seasoned brand coach of 35 years young, Jon Michail always emphasize the importance of building a strong brand identity for businesses of all sizes. 


Like many other experts, he believes that a well-defined brand can significantly impact a company's success and growth. 


In this article, he’ll share key insights from leading brand coaches and experts on empowering your brand.



Image: Freepik


  • Define your brand's goals and values

One critical component in branding is identifying your brand goals and values. Why is your brand in existence? What do you stand for, and what underpins at the core of your business? 


Once you get these clear, it becomes easier to get your message through with your  audience: the purpose and values that underpin your brand in order to be able to build a loyal customer base.


  • Create a brand story that resonates with your brand

Your brand story differentiates you. It's a psychological tale connecting you with your audience. By doing so, tell the intriguing story of your brand and bring out its unique journey, the rough times, victories and everything in between. 


This will click and truly resonate with your customers while making them attached to your brand.


  • Make a strong brand presence

A strong online presence is very important for your brand or business. You should invest  in having a great website and social media page like Facebook or Instagram.


Always publish quality content that your customers will like to interact with. It ensures that there is oneness and similarity in the personality and values of your brand, no matter which channel you use.


  • Focus on customer experience

Exceptional customer service is one of the keys to building your brand. Service itself cascades through each consumer encounter with your brand. 


This could be through your website, social media, or simply the human-centric approach. You can build a reputation for your brand and loyal customers by offering excellent service and exceeding their expectations.


  • Keep growing and evolving

Your brand needs to be flexible enough to evolve with the flow. This would mean keeping abreast of industry trends, changing with evolving technologies in the market, and constantly seeking ways of improving your brand's performance. 


Be adaptive and open to change, and your brand will be relevant and competitive. 


Conclusion 

In a nutshell, brand empowerment is the process that requires strategic foresight, creativity, and a deep understanding of your customers. 


As a business owner, you have to define your brand's purpose and values, create an attractive story about your brand, develop a robust online presence, and maintain a good customer experience. 

Once you get all this right, in time, you'll do just fine.


Remember, your brand is not just a logo or a tagline; it is the spirit of your business, the promise you make to your customers and the reputation management over the time. Investing in your brand, is also investing in the future success of your business.

Location: Unit 33/209 Toorak Rd, South Yarra VIC 3141, Australia

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