Image Group International

By Patricia Bosa You have put so much energy into your business. You know you offer something special that can really make a difference.  But sometimes, your spark doesn’t quite come across in your professional image. This is where personal branding can change everything. Your professional presence is basically your business’s handshake. It’s that critical first impression you make. A strong presence attracts clients, investors, and great team members. But building one can be tricky. Image: Canva So, how do you transform your presence into something that truly reflects just how talented and capable you are? Read on to find out. What Exactly is a Professional Presence? Your professional presence includes how you come across overall in business situations. It’s made up of things like: How you dress How you speak How you ‘carry’ yourself Your online profiles How you network It's the story you share about yourself through words and body language. A strong professional presence is: Cl...

By Patricia Bosa – Image Group International Being a seasoned brand coach of 35 years young , Jon Michail always emphasize the importance of building a strong brand identity for businesses of all sizes.  Like many other experts, he believes that a well-defined brand can significantly impact a company's success and growth.  In this article, he’ll share key insights from leading brand coaches and experts on empowering your brand. Image: Freepik Define your brand's goals and values One critical component in branding is identifying your brand goals and values. Why is your brand in existence? What do you stand for, and what underpins at the core of your business ?  Once you get these clear, it becomes easier to get your message through with your  audience : the purpose and values that underpin your brand in order to be able to build a loyal customer base. Create a brand story that resonates with your brand Your brand story differentiates you. It's a psychological tal...