Image Group International

By Adele Simms As an ambitious professional, I often wondered how I could better define and communicate my personal brand.  Yes, a strong resume sells credentials, but how do I shape broader perception of my values and abilities?  Looking to renowned personal branding coach Jon Michail for wisdom, I uncovered key steps any careerist can take to sculpt an authentic, differentiated brand poised to open doors. Image: Canva Let Your Backstory Shine "We all have richly layered life experiences that shape us - put yours center stage!" Michail encourages. "Reflect on growing-up challenges overcome, early passions, or pivotal people that impacted your trajectory."   For me, caring for my elderly mother and leading volunteer initiatives in her aged care facility revealed core drivers of empathy and service.  Discussing these foundations weaves a far deeper picture of motivations behind my work. Michail urges introspection around not just skills, but the subtle nuances that ...

By Patricia Bosa Your company's reputation is everything these days and it is something you have to pay close attention to.  You see before prospective customers reach out to your brand, chances are they would take a quick sneak at your business. They will look at your reviews, how active you are on social media, and your customer service.  Yeah, those sorts of things and more.    So you see, a few negative reports or stories can severely damage an otherwise solid reputation you’ve built up over the years.  That's why active reputation management is something you want to take very seriously.  In this post, we’ll discuss some key strategies on how you can effectively monitor, manage, and protect your brand's reputation over time. Image: Freepik Keep an Eye on Your Online Reputation The first step is being aware of what's out there about your company.  It’s always a great idea to set up Google Alerts for your brand name, executives, products, and other ...