The Power of Human-Centric Reputation Management: Building Trust and Credibility Online
By Patricia Bosa, Personal Branding Director, Image Group International In today’s digital economy, reputation is no longer a soft concept. It is a measurable, influential asset that directly affects trust, decision making, and long term value. Whether you are a business, an executive, or a public facing professional, your reputation is being shaped every day online and in person with or without your involvement. This is why human-centric reputation management has become one of the most critical strategic disciplines of our time. IGI Studios Reputation management is the active, intentional process of shaping how an individual or organization is perceived across digital channels. It goes far beyond public relations or damage control. It includes search results, media coverage, reviews, social signals, language patterns, associations, and how consistently values and behavior align in public view. A strong reputation creates confidence before a conversation ever takes place. A weak ...