What Is Personal Branding, Really?
By Patricia Bosa Develop One …. or Be Left Behind It’s time to face the music: if you don’t have a personal brand , you’re already behind the eight ball. This isn’t about fluff or vanity ; it’s about survival in the modern business world. Personal branding isn’t just the buzzword you’ve ignored; it’s a game-changing business asset. Done right, it’s the backbone of your business success. Done wrong, or worse, not done at all, it’s a recipe for irrelevance. Video: IGI Studios What Is Personal Branding , Really ? Forget the jargon. Personal branding is your reputation on steroids. It’s the story you control, the narrative that frames how the...