How to Transform Your Business Persona with a Skilled Branding Consultant
By Patricia Bosa The way people perceive your business is your business persona. It encompasses more than just visual elements like logos, website design and SEO tactics. It's the full experience these customers have with your brand. We're talking about a whole lot here, like your brand's tone, messaging, and the impression you make. You'll need a really strong business persona if you intend to grow your business. But the truth is, you can't do all this on your own. You need a master personal branding consultant to help you bring it all together. Yes, a master consultant that can help you put your best foot forward. Image: Canva What is a Business Persona? You see, your persona as a business owner is more of a reflection of your brand's personality. This is exactly how your clients are going to perceive your organisation. It's important you present yourself professionally like an expert in your niche. Are you laid-back and friendly or traditional and fo...