Image Group International

By Patricia Bosa In the professional world, perception is nearly everything. The more authentic your company comes across, the more it benefits your reputation and bottom line. Luckily, you can actively work on Professional Image Development to elevate that image if you get creative. In this post, I'll share with you five techniques that have helped other brands establish a sense of prestige. Image: Wallpapers.com Revamp your website Your website is often the first impression potential customers receive of your business.  Even if you have some great content there, layouts and features can start to feel stale over time. Consider freshening up the design so it feels slick and modern.  A web developer can either lead a full redesign or suggest tweaks to streamline navigation and boost engagement. The goal is to create an experience visitors enjoy, leading them to spend more time exploring.  Lean into what makes your brand special and speak to customers about what matters mo...

By Patricia Bosa Your business's reputation is everything these days. A nasty online review or social media post can instantly tank your company’s image, even if it’s not your fault. But business reputation management helps you grab the reins on that conversation and steer it where you want it to go. The thing is, business reputation management is the process of monitoring, shaping, and protecting what people say about your brand across online and offline spaces.                                                                              Image: Canva  Your reputation is basically your business’s good name – what folks say about you behind your back. Managing it means taking charge of that chatter to align it with your go-to-market strategy and core values. The perk? With the right system...