Image Group International

By Patricia Bosa In any career, how colleagues and leaders perceive you  impact  prospects for plum assignments, promotions, and influence and  matter  more than ever.  While skillset matters, so do subtle cues conveyed through your professional image development .  Honing an intentional, polished presence not only boosts confidence but can accelerate achievements.  With simple upgrades to your visual branding - wardrobe, grooming, body language, and workplace style, you can sculpt an executive image aligned with your aspirations. Image: Canva Perfecting Your  Personal  Brand Style Start by taking inventory of your current workwear. While individual team norms vary, polish usually dictates clothes flattering in cut and fit, minimal patterns or embellishment, and neutral, versatile color palettes.  Assess where your outfits land on the business casual to formal scale and aim for the  high end  quality of that range.  Build ...

By Patricia Bosa With most people turning to online reviews and social media to size up a company, proactive reputation management is key to building up your business’s credibility, trustworthiness and perception in the eyes of customers. By keeping a pulse on your online presence, responding thoughtfully to reviews, leveraging influencers, and doubling down on customer experience, you can take the wheel and steer your reputation to drive growth. Image: Pexels Cultivate Reviews Through Standout Service Reviews from happy customers are still one of the biggest drivers behind your online reputation . If you want to amp up positive reviews and recommendations, get serious about over-delivering amazing experiences.  Survey customers to hear their feedback about what could improve their dealings with your company, coach employees to resolve complaints ASAP, then follow-up with delighted clients urging them to post about their experiences.  Building that kind of satisfaction create...