Image Group International

By Patricia Bosa Business reputation matters in today's digitally-driven world and they are more vulnerable than ever before. A single negative review or damaging story can quickly torpedo even well-established brands.  This makes proactive reputation management an essential in the art and science for companies seeking to thrive in the long run. When skillfully executed with authenticity, strategic reputation stewardship inspires trust, loyalty, and sustainable growth. The High Risks of Reputational Damage Consider the potential risks of reputation mismanagement: Lost customers: Each year, approximately 15% of consumers stop doing business with a company due to perceived reputation issues, per research by the Reputation Institute. This directly impacts revenue and market share. Recruitment challenges: Over 80% of job seekers report eliminating prospective employers with lackluster reputations from consideration, according to a 2021 Prophet study. This shrinks the talent pipeline...

By Patricia Bosa In today's noisy online marketplace, crafting a distinctive brand is no longer optional - it's a requirement for business success. Yet many entrepreneurs struggle to develop a compelling personal or company brand that attracts their ideal audience. This is where leveraging personal branding experts pays dividends. Unlike generic marketing professionals, personal branding specialists understand how to showcase the unique value you provide in a way that resonates emotionally with your niche.  So, here is how these experts can help you leverage your business.  Clarify Your Core Message A skilled personal branding strategist starts by helping you hone your core message and positioning. What makes your business truly one-of-a-kind? What pain points can you address exceptionally well? What aspiration do you fulfill? Boiling this down into a crystal clear message provides focus for content and marketing. Shape Your Online Identity Next they guide development of an o...

By Patricia Bosa You might think Australia is just famous for its kangaroos and the Sydney Opera House. But there's more going on Down Under. People in Australia are rising to the top in many fields.  One key way they do this is through personal branding . Personal branding helps you show the world who you are and what you can do. It's like putting a spotlight on your best qualities.  But how do you get started with creating a brand for yourself? In this article, you'll learn about some key steps to take. From how to make a strong first impression to keeping your online image clean, we've got you covered.  Let's dive in. Crafting Your Unique Value Proposition You need to know what makes you special. Imagine you are in a room full of people who do the same work as you. What makes you stand out? This is your Unique Value Proposition (UVP). Your UVP is what you bring to the table that no one else does.  It's the reason people should pay attention to you. To find yo...